How to Build a Thriving and Prolific B2B Content Team


B2B content marketing is complex; there's no way around that. You and your team are responsible for creating the fuel for your business. From white papers and ebooks to blogs, social media posts, and thought leadership content, your team's work is mission-critical for your entire organization. 

That's why it's so crucial to have your ship in order. If you want to create effective, game-changing content, you need a stellar team. 

So, what are the most critical elements of a highly functional B2B content marketing team? There's a lot to consider:

  • People
  • Processes
  • Strategy
  • Technology
  • Optimization

Inspired by the recent research report, How Modern Content Marketing Teams Thrive, we're joined by Foleon's Director of Brand & Comms, Julie Alexander, and Contentoo's Head of Marketing, Joost de Kok, for a candid conversation around the best practices you might not have considered yet.