A Sales team needs good content, and they need it yesterday! Foleon empowers your teams to create highly effective content themselves and can be a core format to fuel multiple strategies! At Foleon, the sales team has discovered ways to use the platform to get more insights in their leads to close more deals. They use Foleon to create two types of content. Although, this hasn’t always been the case. Previously, good ol’ PDFs were the solution. This older solution caused a black hole in our lead qualifications and sales cycles as we could only measure how many documents were sent out, but had no idea WHO saw it, WHAT they looked at, and HOW long they engaged with our content. With virtually zero insights, we just had to have faith. Now we do have these insights! Giving us the ability to focus our efforts on leads that show an interest. And prepare calls to focus on the areas of content the viewers expressed an interest in. Our Account Executives and Business Developers create two types of content. Bespoke showcase + Buyers Hub. Let’s see how the sales team at Foleon uses the Foleon platform! This will allow you to get inspired templates to empower you and your team to stay on brand and take less time to publish. Business Developers need to engage prospects with interactive, bespoke content so that they stand out from the crowd. Having a template to work from allows the BD to update content pieces that will accurately represent the business and industry of their prospect, helping them to impress and connect faster! Account Executives will take the conversation to the next stage and with that requires more content. With a template like a Buyers Hub, AE’s can tailor the content of specific pages based on the needs and expectations gathered from previous conversations. This bespoke, living digital document will allow the momentum of the conversation to continue giving the customer a consistent place to find all up to date information they need. Now, let’s go over what’s involved so that you know how to get your sales department set up. This is how we have set up our sales team within Foleon. First, the Sales team has their own workspace. This means, within our Business Account, they have their own sub-account which we call Teams. This allows each department to have their own environments to work, giving options to collaborate where needed but control over independent content. Next each team member has a Publisher role and a project folder with their name where they can create, publish and manage their own showcases or buyer hubs. When they create a Doc, they simply put it together by starting from a template. And personalizing it by adjusting some text and dragging and dropping the right content blocks, and updating images or videos as needed. Lastly, they can add a gate to track who accesses the Foleon Doc. To know specifically who saw what, when and for how long. This can be done through an integration with your CRM. We have native integrations with HubSpot, Marketo, Salesforce Pardot, Eloqua or integrate anything using Zapier. Depending on the size and structure of your organization, you may want to collaborate with others within your organization like a Content Marketeer, Content Ops, or Branding and Communications. To help drive sales, BDs and AEs can share other kinds of content created by the marketing department rather than by the sales people. Think: Articles, White Papers, Feature or product pages and more! If you’re interested in this but need some more buy in from your team, share this video with your coworkers! Foleon can be a core format to fuel multiple business strategies and collaborate within your team.