The Template Manager helps us
in creating our thought leadership articles,
which we send with our newsletter every month.
Moreover, it helps us to keep on brand
and to be consistent in what we send out.
I’m Peter Wenneker.
I work at ACTIAM as a Marketing and Communication Officer.
I’m responsible for all internal and external communication...
...like presentations, newsletters, the website, and social media.
ACTIAM is a globally operating asset manager
who manages over 60 billion euros.
This makes us one of the ten largest
Dutch asset managers.
We are an all-round marketing team
with multiple responsibilities.
We don’t have a specialized
content marketing team within a wider team...
so time is very valuable to us,
so we have to work as efficiently as possible.
Until recently, we created all our newsletters in PDF
and put that on our website.
As such, we didn’t get much traffic
to our website with our newsletter.
With the new Template Manager in Foleon,
we are able to build our newsletters in Foleon...
and that will help us to get more traffic to our website.
The Template Manager helps us in creating our
thought leadership articles...
which we send with our newsletter every month.
For example, we made blocks for the cover,
for the header, for the conclusion and body text.
So that’s really helpful and easy to reuse.
Moreover, it helps us to keep on-brand
and to be consistent in what we send out.