I'm Dan Martin, Vice President of Brand Marketing at DHI Group, specifically for the brand Dice. Dice is the premier career tech marketplace, connecting technologists with employers and recruiters. Brand marketing at Dice is all about telling our story: who we are and what we do. We were putting out, I believe, excellent content, but at the point of distribution, when we completed a piece of content and put it into a PDF and sent it out, that was really the last we saw in terms of consumption. From a measurement standpoint, it was a real struggle because every metric is so important in terms of future content creation. You get to the end of the year and think, "How effective really was my content marketing program?" We got to a place where the program was at its peak from what we could do with a PDF. In making a decision on interactive content experiences, what was really important to us was... Number 1: Is the platform, the editor itself, intuitive? Number 2: the insights. How good and how valuable is the insights engine within the product itself? Foleon had everything that we had needed. They had the intuitive editor that we liked. They had the insights that we knew we needed. From a measurement standpoint, it's been hugely valuable already. There's so much more we can do with it. The measurements themselves have made us look at "When is there a drop-off in readership of the content, even with continued distribution?" The measurements have been everything that we had hoped for and more. From a brand standpoint, it has increased the shareability of the assets themselves. We could not be happier with how the rollout of Foleon has gone. I would describe it as the future of content marketing. It's changed the game in terms of how we create, deliver, and measure. But even just from a strategy standpoint, how we create content strategy. This is how content marketing was meant to be done.