We doubled our magazine subscribers and got
more than 200,000 page views the last 12 months.
Visit brabant is the destination marketing organization
of the beautiful province of Brabant.
One of the icons is the safari park...
where we are now.
I am the marketing communications manager
of VisitBrabant.
My name is Pieter Huijsmans...
and I am responsible for the business
to consumer market at VisitBrabant.
We had a lot of difficulties to share places
like the Beekse Berge, even cities and the Efteling.
Because we have a lot of video and photo content
and we couldn't get it into our newsletters.
We wanted to renew ourselves
and have the possibility to inspire our followers.
That is why we stopped with the normal newsletter.
The three things that are important to us
is the responsible design so mobile first.
The different languages because we are focusing
on the international market...
so want the magazine to be in
dutch german and English...
and you can produce that in one day...
Then the embedded videos because we have a lot
of video content from these beautiful icons.
The benefits we see is that we doubled
our magazine subscribers...
and we had more than 200,000 page views
the last 12 months.
The audience is very enthusiastic....
we see it on social media we read their reactions...
and we can also see it in
the numbers of the magazine.
We are very happy with it!
