This is an age where the older ways of communicating are being challenged... and in some cases superseded by new ways of presenting information. My name is Andrew Rasanen. I'm a Director in Corporate Communications for the Americas for MUFG. Crossroads is a general interest magazine that aims to both educate and engage our employees. The first 13 issues were published in PDF format and then we included also a... flipbook format, but the fact remains that our readership was not growing. We needed this magazine to keep pace with the company... and with the interests of our employees. We think that our people are less interested in... a flat static format like a PDF and the response from our readers to the very... first full digital issue of Crossroads was tremendous. In addition we had 23,000 page views for that first online issue. It enables someone who is not a web designer, who is not a developer... to create something on their own. If your experience is like mine I think you'll be pleased with the results.