Aon is a leading professional services firm that provides
risk, retirement, and health solutions to our clients.
My name is Suzanne Schuijt and I work in
a team of 4 communication advisors...
...and we are responsible for both our
internal and external communications.
Content is critical for our success.
Both for our internal and external communications,
and we want to claim thought leadership on the most important topics...
...being risk retirement and health.
We produce a lot of content, both from our department
as well as in the organization.
And we experienced that departments
were developing their own content.
Communications were not inline with each other,
and we wanted to bring that together.
The internal communications were to static,
and that had a negative influence on the opening rate...
...not going up over 30 percent.
With Foleon we were able to produce
better content, more quality...
...and our opening rates of for example our
staff magazine went up to 70% now.
We investigated several options but most of
them were just too complex to use...
...both for us and for our colleagues within the organization.
We wanted to improve our internal communications,
not only by look and feel but also in engagement.
Foleon provides an easy to use the platform both for us
and for colleagues who are not so tech-savvy
We can use Foleon to track what pages people view...
...what articles they like to read...
...on what page they leave the publication.
So we can use that to improve our next publications.
Next to that Foleon enables us to speed up content production.
For example, our designer provides other departments
with a template, they can use in Foleon...
So other colleagues can very easily create their own newsletters.
